If your manufacturing company still focuses most of its marketing efforts on traditional tactics, such as cold calling and advertising in trade magazines, you could be missing out on a host of business opportunities. Corporate buyers are now looking for potential suppliers online – and that means you need to invest in digital marketing.

what is digital marketing?

Digital marketing is an umbrella term for a range of tactics designed to generate leads and make sales online. A high-quality digital strategy will involve the use of an array of marketing techniques, including:

✓ Website design
✓ Search engine optimisation (SEO)
✓ Content marketing (e.g. blogging)
✓ Social media marketing
✓ Email marketing
✓ Paid advertising, such as Pay Per Click (PPC) and Google Ads
✓ Display advertising

Digital marketing is a form of "inbound marketing", which means that you entice buyers who are already interested in the types of products or services that you sell to come to your company. This type of marketing tends to generate better results than traditional techniques as, when done properly, it produces a stream of warm leads without you having to cold call for each lead individually.

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how could it help your manufacturing company?

By using digital marketing techniques effectively, you could:

✓ Reach larger numbers of potential customers;
✓ Create a ‘buzz’ about your brand on social media, increasing      your professional credibility and making it easier to close            sales;
✓ Increase traffic to your website;
✓ Improve your lead conversion rate;
✓ Reduce your sales acquisition costs;
✓ Engage with your customer base more effectively;
✓ Retain more customers and encourage them to spend more
✓ Boost your income and your bottom line.

Developing a digital marketing strategy that builds revenues

To create an effective digital marketing strategy, you need to understand who your potential customers are, where to find them, what their day-to-day problems are, and what messages are most likely to draw them in. You'll then be able to balance the activities that you engage in carefully, using the techniques and platforms that are most likely to yield results - for instance, there is no point spending all day on Twitter if all your most valuable prospects make deals on LinkedIn.

We can help you to assess your needs and create buyer personas - detailed customer profiles – to help you form your strategy. We can then work together to design a digital marketing plan that will boost your chances of attracting, securing, and retaining your dream customers.

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