Carl primarily works with clients to significantly improve their marketing results, whilst also reducing their marketing costs.

Carl is an innovative and successful Senior Marketing Professional, Digital Marketing Specialist and Business Developer who creates strong tangible results-orientated actionable strategies.

He also has International Business, Franchising, and Property Industry experience, with qualifications in Business, Finance, Marketing and Mechanical & Production Engineering.

As a published author, Carl is a highly sort after strategic marketing consultant, specialising in helping small to mid-sized businesses in the creation of distinctive and profitable Marketing and Internet-based solutions, to improve the effectiveness and efficiency of key business resources, all designed to expand and grow a whole range of businesses, large and small.

Being involved in sales and marketing for over 34 years, in the last 22 years, he has worked hands-on with 100's of SME business owners across a wide range of different industries. He considers himself to be both a Marketing Strategist and an Internet Strategist, integrating them together to help develop effective marketing and digital marketing mixes.

In essence he encourages business owners to adopt a Strategic Marketing Philosophy right across their entire business. His passion is about helping other business owners restore their marketing vision, get clarity, re-examine their marketing priorities, and redefine their focus.

Offering a wide range of senior marketing consultancy and business support services, he is geared towards increasing owners overall business potential through using intelligent marketing strategies in a practical, measurable and cost-effective way.


Hosting 'Marketing In The Digital Age' with Google's Head of UK, SME's, via video conference.


The Maximizer focuses on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb.

The Achiever has a great deal of stamina and works hard. They take great satisfaction from being busy and productive.

The Activator can make things happen by turning thoughts into action. They are often impatient.

The Ideationist is fascinated by ideas. They are able to find connections between seemingly unrelated phenomenon.

The Strategist creates alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues.


✓ Practitioner in strategic marketing, business/marketing consultancy & client development.

✓ Writer and marketing copywriter of books, audio programmes, articles, PR, seminars, workshops and masterclasses.

✓ Highly regarded keynote speaker, delivering seminars and workshops on Marketing and Internet-related subjects, on behalf of major public sector bodies, business associations and commercial organisations.

✓ Distinctive initiative, client-focused, results-orientated, integrity based attitude and business philosophy.

✓ Warm and friendly communicator, influencer, negotiator, and personality.
Carl-Stairs DPS


1996: The Institute of Sales & Marketing Management
2002: Business Link National Consultancy Register
2002: BWDMA - British Wed Design and Marketing Association
2002: UK On-line For Business
2003: 2WM - Go 2 West Midlands
2003: Centre of Engineering Excellence
2003: Wolverhampton City Council
2003: Afro-Caribbean Business Advisor: Business Link
2003: Business Growth Resources
2004: DTI - Department of Trade and Industry
2004: LSC - Learning and Skills Council
2004: Award in Excellence: University of Wolverhampton
2005: Mustard: Business High Growth Programme
2005: WMITA - West Midlands I.T.Association
2005: AWM - Advantage West Midlands
2005: PLOT: Light House Media Centre
2005: Switch-on Shropshire Programme
2005: West Midlands Collaborative Commerce Marketplace
2005: Warwick Manufacturing Group
2006: UKITA - UK I.T.Association
2007: Certificate in Personal Performance Coaching: The Coaching Academy
2007: West Midlands Supplier Register: Business Link
2008: Executive Briefings: Shropshire Chamber of Commerce
2009: LSC: Director Development Programme
2010: BFA - British Franchise Association
2013: MAS - Manufacturing Advisory Service
2014: Growth Accelerator Programme
2014: Growth Accelerator Leadership & Management Training Programme
2014: National Growth Voucher Scheme
2014: The Chartered Institute of Marketing 
2016: Manufacturing Growth Programme
2017: Warwick University – Business Ready Growth Specialist
2017: Horizon 2020 (European) – Marketing & Innovation Advisor
2018: Worcestershire C.C. - SME Start-up High-Growth Programme
2019: ICURe Warwick University – SME Business Mentor
2019: Warwick University – Business Ready 2 Programme
2021: EIC - European Innovation Council – Horizon Europe SME Coach
2021: BCIMO – Black Country Innovative Manufacturing Organisation


Graphic Design (1)
Graphic Design (1)
Graphic Design (1)

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